Dive Brief:
- RaceTrac has begun accepting fleet cards from fuel expense management company Fuelman, according to a Feb. 22 press release.
- The cards are good at all 580-plus RaceTrac and 200 RaceWay stores, and transactions can earn rebates based on “the type of card the fleet uses and the volume of gallons they pump,” a spokesperson for Fleetcor, Fuelman’s parent company, said in an email to C-Store Dive.
- This agreement is just one of many changes RaceTrac has made during a busy year, from expanding its geography to updating its in-store technology.
Dive Insight:
While the Fuelman agreement expands its offerings further, RaceTrac is no stranger to fleet payments. The company even has its own fleet card, which lets users save 7 cents per gallon.
More than 50,000 locations accept Fuelman fleet cards. These include other convenience retailers, including Pilot, Love’s, Wawa and QuikTrip. However, transactions at some of those chains are not eligible for rebates, according to the press release.
In addition to the rebates, Fuelman cards help fleets track and manage expenses and offer customizable fuel controls and real-time alerts and reporting.
RaceTrac opened its first stores in Indiana and South Carolina at the end of 2023, and plans to soon make its North Carolina debut. The company also made a change at the top of its corporate structure, with Natalie Morhous taking over as company CEO. It also acquired Gulf Oil, unified its technology with HPE and shared plans for a state-of-the-art two-story site in Georgia.
Atlanta-based RaceTrac, founded in 1934, operates around 800 sites under its two banners.
